Is Business Ghostwriting Worth it? A Guide to Hire a Ghostwriter
Discover everything you need to know about ghostwriting and where you can find the best ghostwriters for your project.
So… What Does a Copywriter Do Exactly?
What is a copywriter, and what makes a copywriter different from other types of writers? Get the definitive guide.
The Future of Blogs: Is AI Revolutionizing Content Production?
Can AI content generators produce content that’s good enough to use immediately, or is there still a need for the human eye to ensure quality and accuracy? Is an AI blog really the answer to all your content creation prayers?
How Can Artificial Intelligence Help in Producing SEO-Optimized Content?
AI is everywhere these days, dramatically changing the world of content marketing, and it’s here to stay. Here’s what you need to know about the role of AI in SEO and how it might help you with your ongoing strategies.
10 Tips for Creating Content Faster (Without Sacrificing Quality)
Creating phenomenal content that turns heads and delivers results isn’t easy these days. Brainstorming topics that will resonate with a target audience takes time, effort, and know-how. Truly next-level content requires creativity and a knack for innovation, and you need to generate a lot of it if you’re serious about succeeding. That said, it’s not hard to see why […]
Content Marketing Budget: How to Allocate Resources in 2023
Content creation is often hailed as the starting point for successful digital marketing. However, the truth is that every piece of content begins with a transaction. Whether it’s the physical act of typing on a keyboard or the mental process of brainstorming and organizing ideas, the foundation of it all lies in the mighty transaction […]
Saying Goodbye to our Live Product
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients who uses Live, you might know that we already started reaching out to you to ensure a smooth transition. If you’re not, this article will provide a little more context and if you […]
Google Is Planning To Include Chatbot Features To Its Search Engine This Year
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good experiences to them. It was then that ChatGPT arrived in full force, showing countless possibilities to create content in different ways and changing future marketing trends. In a way, Google didn’t care so much, […]
Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular tools for A/B testing and user experience optimization. This Google Optimize sunset will significantly impact marketing professionals who rely on Google Optimize to make data-driven decisions about website design and user experience. Marketers need to understand […]
Instagram: Photos Will Get More Focus in 2024, As The App Admits It ‘Pushed Videos Too Far’
Instagram is shifting its focus back to photos in 2024 after admitting it “overfocused on videos” in 2022/23.