The Design Process Behind Our Zero-Budget B2B Brand Campaign
If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “Get your b(r)and together” or to “Amplify your Marketing Skills”. Well, those spirituous pieces are part of our one and only zero-budget-in-house-made Brand Campaign. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through […]
Content Marketing & Artificial Intelligence: How to use AI beyond copy creation in your SEO strategy
It’s fair to say that AI has been the biggest surprise of the last year. Even though many people knew it was about to become a reality, I don’t think most of us could truthfully say we understood the immediate impacts it would have on our lives. And, without question, one of the areas that […]
The main rebrandings of 2023 – and what we can learn from them
Do you also feel like you blinked, and the year is over? Still, at the same time, we must admit that a lot happened in 2023. Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. Another topic that surfaced more than usual in 2023 was “rebranding.” Some we loved, marveling […]
Top 5 AI Tools for Marketing in 2024
As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. But it’s always good to have new powerful tools at your disposal to enhance […]
Unpacking Key Content Marketing Trends for 2024
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Elevating B2B Success: A Deep Dive into Customer Experience Excellence
The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?” and “How to improve B2B customer experience?” […]
How AI Is Revolutionizing Content Creation and How to Stay Ahead
AI content creation is the latest trend when it comes to keeping content output high and meeting production quotas quickly. But what is AI content creation? Is it right for your brand, and how can you best put it to work for you? Here’s a look at what you need to know.
Mastering B2B Data Analysis: A Definitive Guide for 2024
Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Running a successful B2B business is about more than having truly next-level products and services. B2B buyers […]
B2B SEO Demystified: Crafting an Effective Strategy for Business Growth
The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to […]
The Future of SEO: Optimizing Content for Semantic Search
Imagine you’re having a conversation with a search engine. Instead of robotically parroting back keywords, it understands your queries’ nuances, context, and subtext, much like a human would. This is not a snippet from a science fiction novel; it’s the reality of semantic search, a revolutionary leap in how search engines interact with content. Demand […]