How to Plan Your Marketing Budget for 2023

Is your marketing department ready for 2023? The development and execution of successful campaigns depend, among other factors, on the planning of a solid marketing budget.  After all, if you cannot justify the budget your team needs, your company may invest in something else.  A marketing budget outlines all the financial resources that the department […]

Strategic Storytelling: Where Business And Stories Meet — What Is Storytelling

May 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning.  A few weeks earlier, I joined a rising Martech startup. My hotel is in Soho. I’m still a bit jet-lagged. Ten minutes walk, and I cross Broadway, near Houston. If asked, I would move to NYC. Even tomorrow.  The office is just around the […]

How to use AI to Supercharge Your Copywriting Skills

Copywriting is a craft. It’s not something that can be learned in one sitting. It takes time to master the art of writing effective copy. The problem is that most people don’t have the time necessary to learn how to write copy well enough for their needs. But, what if you could have a team […]

Tech Leaders Ask For A Pause On Big AI Projects. But Will The World Listen?

As AI becomes more powerful and pervasive, concerns about its impact on society continue to mount. Recently, we have seen incredible advances like GPT-4, the ChatGPT language model’s new version from Open-AI, able to learn so fast and generate high-quality responses. At the same time, it raised many concerns about the future of our society. […]