‘Integrated marketing creates efficiency within your teams for planning and distribution, removes silos within the organization, and maximizes impact in the market, ’ Says the VP of Marketing at Aircall
In today’s digital landscape, the most common scenario is an overwhelming amount of advertising and marketing efforts as brands compete for our attention. To truly make an impact and drive results, brands need to find a way to rise above the marketing cacophony. So, the question arises: How can one cut through this noise? Enters […]
2024 Updated List of Health Information Resources for Marketing
The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. List of Health Resources to Create Accurate […]
7 Influencer Marketing Statistics You Need to Consider in 2024 [+ How To Hire Influencers]
Statistics about influencers show that influencer marketing can no longer stay out of your company’s strategies. If you don’t work with influencers yet, it’s time to understand how this type of partnership can boost your marketing results in 2024.
How to Implement SEO Topic Clusters and Pillar Pages for Improved Content Organization and SEO Results
The general advice on how to create topic clusters and pillar pages hasn’t shifted in the last decade. So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts […]
October Google Core Update: What we know so far and how we’re taking it
It was no longer enough to March core update, in August and the September Helpful Content, Google officially announced yet another core algorithm update, just two months after its update: the Google Core October Update. Yes! The major updates will gain a name, after all, the algorithm is being updated constantly than before. And if […]
How can AI Content Wizard empower education companies to produce blog content?
Content marketing is essential for the online positioning of any company, regardless of its segment of activity. It’s what will guarantee that your brand will appear in search results when the user asks a question related to your business. Without it, you may become completely dependent on pay-per-click (PPC) or other paid media channels and […]
Essential Customer Interview Questions for Engaging Case Studies
Case studies are a powerful tool in your marketing arsenal, capable of highlighting your successes and showcasing your ability to deliver results. However, their effectiveness highly depends on the nature of the customer interview questions you ask. What are the right questions to ask in a case study interview? The questions will largely depend on […]
Social Media Marketing for Contractors: 8 Simple Tips to Attract Clients
Social media marketing is an essential part of attracting clients in any industry, including contracting. Here’s what you need to know about social media marketing for contractors to get started in the right direction.
A Day in The Life of An SEO Expert at Rock Content: What Does an SEO Specialist Do?
Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails. Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! I’d love to spill all the beans about my job, but that’d be a whole ebook! So, […]
Mobile App SEO and ASO: 5 Tips to Boost Traffic and Downloads
Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. While the demand for mobile apps is higher than ever, the competition isn’t far back. As of the third quarter of the same year, Google Play presented over 3M mobile apps along with Apple’s App […]