How to Measure Your Content Maturity?
Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1. Consumption Are people consuming your content? This means […]
What is Facebook Jail and How to Avoid It?
Social media has taken on a life of its own these days. It has become vital to family communication, fashion, marketing, and politics. Seven out of 10 people in the U.S. engage with social media regularly. Compare that to when sites like Facebook first became a thing back in the mid-2000s. At that time, only […]
Data-driven Agency Management: How to Implement This in Practice?
I’ll be honest—I’ve never been the biggest fan of numbers. When I first entered college, I chose communications, partly because I believed it would be a perfect fit for someone who wasn’t particularly fond of calculations—a typical misconception for a young university student. However, as I continued my studies and delved deeper into this field, […]
Market Research Survey: How to Do One and Questions to Ask
Before you can put together a winning marketing strategy, you need a well-developed working understanding of your target market. Market research surveys are an effective way to do exactly that. Here’s what you need to know to get them right.
Setting Up for Success: Best Practices for Briefing and Guiding Freelancers Through the WriterAccess Platform
No one ever says teamwork is simple. Even when your colleagues are easy-going and friendly, at some point, you’re bound to encounter disparities in thought or execution methods for a given task. When it comes to outsourced team members, such as freelancers and consultants, communication and engagement can be even trickier. Likely, you won’t have […]
Beyond Text: Exploring ChatGPT’s New Features and Their Business Applications
There’s no turning back: AI is now an integral part of our reality, and businesses are harnessing its full potential. According to a survey by Forbes Advisor, companies are currently using or planning to use AI primarily for customer service and cybersecurity. However, even subjective activities like content production and recruitment have found their place […]
Distributing Your Press Release: 10 Must-Dos to Getting It Published
Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work? According to Hubspot researcher Dan Zarella, the short answer […]
4 Essential Features for Content Marketing Managers
Discover essential tools for effective content marketing management. Streamline projects, track KPIs, and optimize team performance on a budget.
Unveiling Our Zero-Budget B2B Brand Campaign: A Remarkable Journey
This is the inspiring story of how we accomplished the impossible – launching a brand campaign with zero budget. Join us as we recount the entire journey.
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate industry. Here’s a closer look at how real estate content marketing can help you take your business strategy to the next level.