Tested and Approved: AI Persona Builder for creating buyer personas in minutes
We tested AI Persona Builder to create buyer personas in minutes. Discover how AI can enhance your marketing strategies. Read the full article.
What is Film Marketing? 3 Examples to Get You Inspired
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
Marketing Tools for Small Business Consulting Firms
If you’re running a small business consulting firm, you need to deliver high-quality materials to your clients. Fortunately, there are five tools to help you create these deliverables, from websites to blog content and more.
10 Innovative Content Ideas to Spice Up Your Strategy
When it comes to marketing, content is king. It’s easy to understand this mantra when branded content is literally around every virtual corner online. However, when you break down content marketing by the numbers, the results are pretty substantial. On average, a company that invests in content marketing can see a 67 percent increase in […]
SEO for Google Images: 20 Tips to Improve Rankings and Drive Traffic
Have you ever heard about SEO for Google Images? Techniques to optimize your visual content to better rank in search results pages. Are you familiar with them? If your answer is no, it is about time to change that. Especially after a change within Google, that can significantly increase your traffic via images. Since 1 in every […]
5 Best Personal Finance Blogs for Content Inspiration
Personal finance blogs are one of the top three trending niches for online marketing. Before you start running your own blog, you should know what else is out there to get inspired. Here are five blogs to help you start your journey.
Marketing for Construction Companies: 5 Strategies to Get New Clients
Marketing your construction company doesn’t have to be an overwhelming hassle. With these five marketing strategies, it’ll become easier than ever to promote your business and boost your bottom line.
What Are Subject Matter Experts? Boost Results with Specialist Professionals
One of the best ways to connect with your audience is via content marketing. However, while generating content itself is great, what matters most is that it’s informative and valuable for your customers. One of the best ways to do that is by tapping into a unique and practical resource—subject-matter experts (SMEs). While not all […]
How to create interactive content even if you don’t know what HTML is
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I didn’t fully grasp the extent of digital marketing and the amount of work it involves. Just to give you an idea, I used to believe that every marketing team had a developer on board. […]
How to Use Google Trends for SEO?
When it comes to improving your SEO, some free tools are worth the effort, including Google Trends. This program will analyze a sample of web searches done for a keyword or phrase and tell you how popular it was in the last 90 days. One thing marketers get wrong with SEO is that trends are fluid. […]