Building a Successful B2B Sales Funnel: Step-by-Step Guide for Growth

The B2B sales funnel is inherently longer than most industries. While some argue that B2B sales funnels are dead, it cannot be farther from the truth. Most B2B sales teams, if not all, constantly hunt for solutions to improve their sales funnel and optimize pipeline efforts. But how do you build a funnel to fuel […]

Mastering Black Friday Email Strategies: Engage, Convert, and Thrive

Creating an effective email marketing strategy for Black Friday can significantly enhance your seasonal sales performance. To begin, it’s important to understand the significance of Black Friday sales and the reasoning behind sending seasonal emails. Black Friday stands out as one of the largest annual sales events, during which consumers actively seek their desired products at […]

Customer Satisfaction: Boosting Revenue with Effective Strategies

What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more relevant every day: customer satisfaction. With the wide variety of companies competing for the same audience, the consumer is in an […]

How to Kickstart Your Content Journey with WriterAccess’s 14-Day Free Trial

Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be the reason why a platform like WriterAccess always gets people’s attention. WriterAccess allows you to scale your content creation with vetted creative writers, editors, designers, illustrators, and animators with flexibility on […]

Google Officializes the August Core Update: What Can We Learn from the New Update?

It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Update. Google’s aim with this major update is to further optimize search results for its users. We’ve been talking about this for some time now, anticipating the official confirmation of another update. Over the past […]

How-To Guide on Building a B2B Content Marketing Strategy

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the […]

5 Moments When Photography Made Me a Better Designer

Although photography is part of most (if not all) design curricula, it was only recently that I decided to deepen my knowledge beyond the basics. It might not be obvious to say that photography and design are complementary fields, but they certainly share various concepts.  That’s what I’m here to discuss today: how photography has […]