Diversity in Content Marketing: Different Perspectives for Creative Excellence
Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Being able to relate to different audiences is increasingly more important than just seeing it as a competitive advantage. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a […]
Freelance Writing and Content Services: 6 Tips for Choosing the Best Platform
If you found this article, you probably already know that content production is one of the most crucial pillars of a marketing strategy—and it’s also the Achilles’ heel for a significant portion of small, medium, and large companies. This is because there are various stages around content production that brands need to pay attention to, […]
8 Digital Marketing KPIs to Measure in 2024
Digital Marketing KPIs help companies achieve their best results through measurement. They are fundamental to measuring campaigns with quality and accuracy. These indicators show the performance of the actions defined in the strategy, so it’s possible to have a broader view of what the efforts are generating. There’s a large selection of KPIs to help us detect […]
How We Became a Global Leader Using a Network of 15,000 Freelancers
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. What might surprise you is that very little of our content is produced in-house. We’ve recognized that creating content in-house at our scale […]
What Is Business Agility and How It Applies to Content Creation
In an evolving business world that’s moving more and more toward a universal hybrid work model, the ability to adapt is crucial, including when it comes to content creation. Business agility is the key to staying on top no matter what comes your way.
Emojis, Memes, and GIFS: When and How to Use Them in Your Content Marketing
You may regularly pop an emoji or three into your personal emails, or send a GIF or a meme along to one of your chums. These visuals are fun, easy to use, and tops for getting a few laughs. Certainly they can be just as effective for adding a boost to your content marketing—as long […]
How does Rock Content create its content briefings?
Crafting high-quality content requires a briefing that aligns with the company’s goals. Learn how we structure our briefings and provide writers with the essential information for content creation!
Women’s World Cup in Marketing: A Take on Equality and Missed Opportunities
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted women’s sports event ever will also end. I personally don’t know much about soccer (and this article will most definitely not be about matches and skills). Still, I do know a thing or two about marketing, diversity, […]
How to Write a Whitepaper? The Content that Drives B2B Engagement
While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. Years ago, mostly government entities, non-profit organizations, and […]
Plan Your Content Strategy In 5 Steps
To achieve concrete and meaningful results, you can’t depend on guesswork or create content randomly. A successful approach requires a meticulously crafted plan based on in-depth research, data analysis, and expert knowledge. A content production strategy forms the foundation of this structured and efficient plan, leading to significant outcomes.