The Value of Using Landing Page Templates in Digital Marketing
Learn how landing page templates can boost your digital marketing campaigns and drive conversions. Discover the key elements of effective landing pages for lead generation.
Does Inbound Marketing Still Work?
Is inbound marketing still effective? While some believe inbound marketing is dying, it is still a popular methodology, as it combines various marketing tactics into its own philosophy. It can also work well with outbound methods and fits the future of empathetic marketing and storytelling.
8 Fact-Checking Tools To Help Stop Fake News From Spreading
You might remember how during the pandemic of 2020, there was this whole thing about 5G causing Covid-19. But fake news has been a problem way before that. So, the media and governments have been trying all sorts of things to stop fake news from spreading. And there are plenty of tools out there to […]
What Is Technical Writing? 6 Reasons To Invest In It
Not all content writing is the same. Technical writing can help you explain complex topics that are valuable to your audience.
Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]
Spoiler Alert: AI Is Not ‘The Terminator’. Humans Will Still Lead Content Creation
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry. And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, […]
BeReal Launches ‘RealPeople’, A Feed Of Famous People Only
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is, what you are […]
How an eBook Works as a Marketing Conversion Tool
Learn how an eBook can work as a conversion tool to help your business grow. By using the readers’ contact info and internal links to your site, eBooks can position you as an industry expert and provide value to your customers.
How to Become a Ghostwriter
Aspiring professional writers have many different choices at their disposal these days, and ghostwriting is one option that brings many opportunities to the table. Here’s what you need to know about how to become a ghostwriter and succeed.
AI Detection Tools for Content Marketers
These days, AI-generated content is everywhere. It’s also getting harder for content marketers to detect this material, but the right AI detection tool can help. Here’s what you need to know.