The Top 6 Freelance Writing Niches Worth Exploring
If you’re looking to make it as a freelance writer, establishing a niche or area of specialty will help immensely. Here are the top 6 niches worth exploring right now
The Content Marketing Guide for Beginners
Content marketing is a digital marketing strategy that revolves around the use of (you guessed it) content. Content is any form of digital media that your business uses to attract, engage, or retain customers. It can include anything from blog posts and articles to ebooks, social media posts, webinars, videos, infographics, and more.
4 Tips to Hire a Content Writer + Where to Find The Best Writer for Your Strategy
You already know that great content is important for your business. It helps you get found in search results and brings in customers who like what you have to say. But getting that content might feel daunting. Here’s how to hire a content writer.
4 Steps to Build a Pillar Content Strategy for SEO
A pillar content strategy for SEO allows you to boost traffic while making your website a key industry resource for your customers.
Lead Gen Marketing for B2B Success
When you want your business to grow and succeed, having the right content for lead gen marketing is key. Quality content that targets potential customers should be a significant part of your lead generation strategy.
Intent Marketing: What is it + 5 Best Practices To Try in 2023
Intent marketing helps your business reach customers who are already ready to buy what you’re offering. The goal is to make sure they buy from you instead of from your competition.
How to Write Your Life Story Already
“I’m going to write my life story!” I remember proclaiming those words back when I was around 19 years old. I also remember the response I got from some lady who heard the proclamation. “How can you write a life story if you haven’t even lived yet?” Oh. The lady had a general point. But […]
User Experience: What Is It and How to Do It Right
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as […]
The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getting closer to being a daily reality, and users changing search patterns—yup, there’s a lot to catch up on for 2023. But how can you avoid getting lost in all this new information and find the best path to […]
New LinkedIn Features: What to Expect From the Social Network in 2023
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still falls short on features when compared to other social networks. Therefore, the network has launched some new features, such as improved search results and analytics. More recently, the social platform announced the arrival of seven new features, which […]