Possible TikTok Ban in the US: What Does This Mean for Marketers?
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “non US-based employees, including China-based employees, will only have access to a narrow set of TikTok US user data, such as public videos and comments available to anyone on the TikTok platform, to ensure global interoperability.” Whatever TikTok […]
Google Releases Updates on Article Structured Data
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This update is intended to make the title property more compliant with guidance on title elements and title links. Let’s understand better what this update is and how it impacts marketing strategies. What Is Article Structured Data? Structured data is a standardized format that […]
6 Best Legal Content Writing Tips
Legal content writing is different from standard content writing, because there are potential pitfalls with legal knowledge. Writers have to be very careful about accuracy, and ensure they’re conveying proper information for legal professionals and their clients.
30 Content Marketing Trends to Keep an Eye on in 2024
Content marketing trends continue to evolve in 2024, offering you new and improved ways to reach your audience.
Bing Challenges Google With Search Improvements Using ChatGPT
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be beating around the bush. However, it turns out runners-up can’t be ignored, and you might have heard about them. One question won’t be silenced: What about Bing? Microsoft plans to release a version of Bing […]
Official note
I shared an update with our employees today that I want to also share publicly, thus I’m republishing it here on our blog. Here it goes: Dear Rockers, Today we made the decision to reduce our workforce by 15% percent. Rockers affected have already been informed and met with their leaders for clarity on their […]
Unveiling Insights: Our First Experiences With Google Analytics 4
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to […]
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients around the world. We purchased WriterAccess, a U.S.-based talent marketplace that provides professional writing services to a wide variety of clients. It was the perfect fit. WriterAccess has an innovative system in place […]
What is YouTube SEO and 21 Tips To Rank Higher
YouTube SEO is a strategy for optimizing channels and videos to improve placement in search results. YouTube is the largest video platform on the internet and is also considered one of the biggest search engines of our times. So it is important to know how to optimize your content for it.
10 Market Research Tools to Use in 2024
Product launches can often fail. One of the main reasons for this is a lack of proper market research beforehand. Learn seven of the most essential market research tools you need to use.