Navigating the Storm: How Brands Can Thrive in a Recession [New Data About Consumer Spending]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
Core Web Vitals: Google shares which factors should be a priority in 2023
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web Vitals in 2023. Core Web Vitals gathers the main factors of a page loading experience, as the user accesses and interacts with its elements. They are loading speed (largest contentful paint or LCP), visual stability (cumulative layout shift […]
AI for Retailers: Google Launched New Features Based on AI for Retail Websites
Recently, SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI-writer assistants (e.g. Lex and ChatGPT). They need to rethink strategies, considering all these AI tools‘ advantages but making sure to maintain humanized experiences. And if that wasn’t enough to worry about, well… there’s more […]
Getty vs Shutterstock: A Tale of Two Approaches to AI and the Future Impact of Technology
What do the differing approaches of Getty Images and Shutterstock towards AI tell us about the future impact of this technology?
Email Marketing Guide: How to Build a Solid Strategy For 2024
Technology has evolved so much and so fast in the last decade that it changed over and over how we think about Digital Marketing. Today, data and automation are at the center of any strategy that aims to convert more and spend less. It is all about optimizing costs and engaging the right people at the right time. […]
Ecommerce SEO Checklist: 20 Tips to Create an Effective Ecommerce SEO Strategy
Over 90% of website traffic comes from search engines. Naturally, that makes search engine optimization (SEO) extremely important for ecommerce websites. If you develop a good SEO strategy, you will boost your traffic, increase your sales, and drive your business to new heights. But neglect SEO, and your ecommerce website may get lost among the […]
Amazon suspends programs for nonprofits: In times of crisis, companies review how to align social impact with business
The AmazonSmile program will be closing soon. Is this a sign of Amazon backing away from its commitment to social responsibility or a strategic shift?
The AI Paradox: The Impact of ChatGPT on Content Marketing
ChatGPT presents opportunities and risks for marketers to consider. Let’s reflect on the actual possible impacts of the AI chatbot on the future of Content Marketing.
Meet TikTok’s “heating” button, and the reason for so much buzz lately
TikTok’s “heating” button, which allows employees to manually select which videos go viral, has raised questions about the platform’s impartiality and the true nature of its personalized feed.
Private Post ION Test
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